Also referred to as trade shows, exhibitions are usually massive events that draw thousands of visitors and exhibitors from around the world. They can last anywhere from several days to a week. Exhibitions are usually very industry-specific and have a well-defined target market.

Exhibitors go to trade shows to present and promote their products or service, drive business, and liaise with existing and potential partners. Industry professionals go to network, find clients or jobs, and discover new ways to solve problems.

Common activities at exhibitions can include one, a mix of, or all of the activities present at conferences, as well as:

Networking events: Trade shows often have networking parties for subgroups among their attendees. This is a great place to meet potential partners, discuss collaborations, and exchange thoughts on current trends.

Awards: An award show is part of many exhibitions and honours industry leaders for their achievements. It also gives winners quite a PR and marketing push. Even if you’re not up for an award, it’s worth checking out the nominees for inspiration.

New business pitches: Since trade shows want to promote growth and innovation in their industry, there’s often a dedicated event for new business pitches. It’s great for start-ups to gain visibility, funding, clients, and job applicants.


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